Program Overview
The Bachelor of Business Administration and Marketing (BBAM) program equips students with the strategic, analytical, and creative skills needed to excel in the fast-evolving business and marketing landscape.
Curriculum
The Bachelor of Business Administration is a program designed to provide a strong foundation in business, specialized knowledge in administration, and practical application through fieldwork.
Year 1
Introduction to Management Principles
Principles of Marketing
Quantitative Techniques in Management
Quantitative Techniques in Management
Business Communication
Business Economics
Organizational Behaviour
Information Technology for Business
Financial Accounting
Year 2
Fundamentals of Production and Operations Management
Business Law
Business Finance
Consumer Behaviour
Marketing in the Digital Age
Entrepreneurship and Innovation
Total Quality Management
Business Research Methods
Year 3
Business Policy and Strategic Management
Customer Relationship Management
Brand Management
Dissertation
| Integrated Marketing Communication |
|---|
| Service Marketing |
| Retail Management |
Corporate Social Responsibility
|
| Global Marketing |
|---|
| Supply Chain Management |
| Event Management |
| Electronic Retailing (E-tailing) |
| Social Media and Social Influencing |
Career Prospects
A degree in Public Health Science opens doors to impactful careers in various sectors.
Graduates can pursue roles in:
Manage SEO, social media, and content marketing strategies.
Develop and implement marketing strategies for businesses.
Oversee brand positioning and consumer engagement.
Advise companies on strategic growth and market expansion.
Non-native English speakers must achieve a minimum IELTS score of 6.5 or equivalent TOEFL score.
Tuition Fees and Financial Aid Options
At KDC, we are committed to ensuring that financial barriers do not hinder access to quality education.
$9,000 per year
(flexible payment options available).
Merit-based and need-based scholarships are available for eligible students.
Grants and flexible installment plans can be discussed with our Financial Aid Office.
To ensuring that financial barriers do not hinder access to quality education.
For personalized support, contact our Financial Aid Office to explore your options.