Bachelor of Arts (Hons) in Communication & Digital Media Innovation
Program Overview
Discover the Possibilities
The Bachelor of Communication and Media (BA) program offers an in-depth exploration of media, digital content creation, journalism, and public relations.
Practical Media Production
Gain hands-on experience in video production, content creation, and journalism.
Ethical & Responsible Media Practices
Understand the role of ethics, regulations, and societal impact in media.
Digital Communication Expertise
Learn about emerging trends in social media, AI-driven media, and digital storytelling.
Industry-Connected Learning
Engage with professionals, internships, and industry networking events.
Curriculum
Structured for Succes
The BA in Communication and Media is a three-year program that balances theoretical foundations with practical application.
Year 1
Foundation Building
Introduction to Communication Studies
Introduction to Public Relations
Introduction to Data Analytics in Media
Media History and Theories
Year 2
Specialized Knowledge
Media Management
Advertising and Marketing
International Communication
Media Law and Ethics
Research Methods
Year 3
Practical Application
Journalism: Theory and Practice
Radio and Television Production
Strategic Communication
Artificial Intelligence in Media
Final Year Capstone Project
Career Prospects
Unlock Your Future
Graduates of the BIT program are equipped to work in diverse roles across industries, leveraging technology to drive innovation and efficiency.
Graduates can pursue roles in:
Journalist
Work in print, digital, or broadcast journalism.
Public Relations Specialist
Manage communication strategies for brands and organizations.
Media Analyst
Research and interpret media trends and audience behaviors.
Advertising and Marketing
Craft persuasive messaging for diverse audiences.
Entry requirements
Preparing for Your Journey
Academic Qualifications:
A minimum of three A-levels at grades BBC, or equivalent international qualifications.
Specialty related: (optional)
Examples of media-related work (e.g., creative writing, photography, social media campaigns, videos). Evidence of involvement in school or community-based communication projects.
Language Proficiency:
IELTS: Minimum 6.5 overall (no individual band below 6.0).
TOEFL iBT: Minimum score of 90.
Alternative English proficiency verification methods available.
Tuition Fees and Financial Aid Options
Making Education Accessible
At KDC, we are committed to ensuring that financial barriers do not hinder access to quality education.
Foundation Building
$9,000 per year (flexible payment options available).
Scholarships
Merit-based and need-based scholarships are available for eligible students.
Financial Aid
Grants and flexible installment plans can be discussed with our Financial Aid Office.
To ensuring that financial barriers do not hinder access to quality education.