Bachelor of

Bachelor of Arts (Hons) in Communication & Digital Media Innovation

 

Program Overview

Discover the Possibilities

The Bachelor of Communication and Media (BA) program offers an in-depth exploration of media, digital content creation, journalism, and public relations.

Practical Media Production

Gain hands-on experience in video production, content creation, and journalism.

Ethical & Responsible Media Practices

Understand the role of ethics, regulations, and societal impact in media.

Digital Communication Expertise

Learn about emerging trends in social media, AI-driven media, and digital storytelling.

Industry-Connected Learning

Engage with professionals, internships, and industry networking events.

Curriculum

Structured for Succes

The BA in Communication and Media is a three-year program that balances theoretical foundations with practical application.

Year 1

Foundation Building

Introduction to Communication Studies

Introduction to Public Relations

Introduction to Data Analytics in Media

Media History and Theories

Year 2

Specialized Knowledge

Media Management 

Advertising and Marketing

International Communication

Media Law and Ethics

Research Methods

Year 3

Practical Application

Journalism: Theory and Practice

Radio and Television Production

Strategic Communication

Artificial Intelligence in Media

Final Year Capstone Project

Career Prospects

Unlock Your Future

Graduates of the BIT program are equipped to work in diverse roles across industries, leveraging technology to drive innovation and efficiency.

Graduates can pursue roles in:

Journalist

Work in print, digital, or broadcast journalism.

Public Relations Specialist

Manage communication strategies for brands and organizations.

Media Analyst

Research and interpret media trends and audience behaviors.

Advertising and Marketing

Craft persuasive messaging for diverse audiences.

Entry requirements
Preparing for Your Journey
Academic Qualifications:
A minimum of three A-levels at grades BBC, or equivalent international qualifications.
Specialty related: (optional)

Examples of media-related work (e.g., creative writing, photography, social media campaigns, videos).
Evidence of involvement in school or community-based communication projects.

Language Proficiency:
  • IELTS: Minimum 6.5 overall (no individual band below 6.0).
  • TOEFL iBT: Minimum score of 90.
  • Alternative English proficiency verification methods available.

Tuition Fees and Financial Aid Options

Making Education Accessible

At KDC, we are committed to ensuring that financial barriers do not hinder access to quality education.

Foundation Building

$9,000 per year
(flexible payment options available).

Scholarships

Merit-based and need-based scholarships are available for eligible students.

Financial Aid

Grants and flexible installment plans can be discussed with our Financial Aid Office.

To ensuring that financial barriers do not hinder access to quality education.

Frequently asked questions

Addressing Your Questions

No, the program provides foundational training for all students.

Support

Need more information

For personalized support, contact our Financial Aid Office to explore your options.

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